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"If the path before you is clear, you're probably on someone else's."

When Building a Brand Ambassador Program Community is Key

February 8, 2013

When I was at HealthTalk/everydayhealth our bloggers used to email me their blog posts everyday and I’d post them. It was extra work but I actually really liked that process…

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What is a Brand Ambassador and How Does a Brand Ambassador Program Work?

January 24, 2013

A brand ambassador is someone who is genuinely interested in your brand and is willing to spread the word for you. Brand ambassador programs can be structured differently according to goals. For…

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Why Athletic Brands Should Be Paying More Attention to the Pro Blogger

January 22, 2013

UPDATE: I wrote this in 2013. It essentially lays the foundation for what we now call micro-influencers. I don’t want to say I told you so but I definitely did.…

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