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"If the path before you is clear, you're probably on someone else's."

Why Athletic Brands Should Be Paying More Attention to the Pro Blogger

January 22, 2013

UPDATE: I wrote this in 2013. It essentially lays the foundation for what we now call micro-influencers. I don’t want to say I told you so but I definitely did.…

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Wondering What to Blog About? How About The Obvious.

January 7, 2013

It all comes down to that age old question: What should I write about? Of course these days many of us are asking ourselves, “What should I blog about?” instead.…

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7 Qualities That Help Make an Amazing Community Manager

December 12, 2012

UPDATE: This was written in 2012 but the list is still pretty solid and applicable in 2019. Consumers are constantly bombarded with information…it doesn’t have to be marketing but that’s…

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