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"If the path before you is clear, you're probably on someone else's."

What is a Brand Ambassador and How Does a Brand Ambassador Program Work?

January 24, 2013

A brand ambassador is someone who is genuinely interested in your brand and is willing to spread the word for you. Brand ambassador programs can be structured differently according to goals. For…

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Why Athletic Brands Should Be Paying More Attention to the Pro Blogger

January 22, 2013

UPDATE: I wrote this in 2013. It essentially lays the foundation for what we now call micro-influencers. I don’t want to say I told you so but I definitely did.…

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Wondering What to Blog About? How About The Obvious.

January 7, 2013

It all comes down to that age old question: What should I write about? Of course these days many of us are asking ourselves, “What should I blog about?” instead.…

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