My Brand Ambassador Blog Post on The Daily Muse

My Brand Ambassador Blog Post on The Daily Muse

One of my favorite entrepreneurial sites is The Daily Muse. They’ve done a nice job with that site. If you’re looking for a job with a startup company or need some daily career advice I recommend checking them out. I haven’t had a chance to check out their new Muse University program but I will and coming from this group it will likely not disappoint.

Anyway…I was honored to be able to write a blog post for The Daily Muse. Truth be told I had to write this piece twice because the first time I really didn’t have the right audience or tone. Try, try again. Anyway, with the help of the fantastic editorial team over there I think we got this one right. I’d especially encourage you to read this if you just started a new role in community management and/or working at a startup right now.

Click on this link to be redirected to The Daily Muse site, “4 Reasons Your Company Needs a Brand Ambassador Program.

Someone on Twitter commented that they felt Brand Ambassador Programs never work or amount to anything. I was grateful for the feedback.  My response is that its success largely depends on what the goals of the program are and how it’s executed.

Photo of brand ambassadors courtesy of Silicon Prairie News.

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Natalie is a content creator and strategist at Happy Place Marketing. She has worked in lead generation since 2005 and has a passion for fitness. She turned that passion into a startup and is the co-founder of Ramblen, a website that helps people stay fit while they travel. In 2014, she became an ACE certified personal trainer and in 2015 she earned her certified content marketer status from Copyblogger. When she's not working she's probably out on a run, or a bike ride, maybe swimming.

1 Comment


  1. […] I’ve built many of these and enjoy being part of them. There are many reasons a company should start a brand ambassador program but today I’m focusing on how a brand ambassador program can help build a content distribution […]

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