Define Relevant

Define Relevant

Relevant means having a bearing on or connection with the matter at hand. That’s the definition. Here’s the irony. This blog post will have nothing to do with that. I’m testing out my latest online marketing tool, SEMRush. It’s a pretty cool SEO tool and I’ve been using it for a little over a month. [...] more…
A Marketplace That Provides Services for a Startup by a Startup

A Marketplace That Provides Services for a Startup by a Startup

This has been an interesting rabbit hole I went down. I’m a co-founder of a new startup called, Ramblen. We launched at the end of November of 2013. Like most startup entrepreneurs I pay attention to the latest in the tech world and startup community. I’ve found some good resources in the way of blogs [...] more…
My Brand Ambassador Blog Post on The Daily Muse

My Brand Ambassador Blog Post on The Daily Muse

One of my favorite entrepreneurial sites is The Daily Muse. They’ve done a nice job with that site. If you’re looking for a job with a startup company or need some daily career advice I recommend checking them out. I haven’t had a chance to check out their new Muse University program but I will [...] more…
5 Neil Patel Takeaways on Content Marketing

5 Neil Patel Takeaways on Content Marketing

Neil Patel is the co-founder of metric company KISSmetrics. I recently attended a KISSmetrics webniar on content strategy that he gave. I found it because I was intrigued by the subject line in the email they sent me. “Don’t dump $1147 by deleting this email.” Normally I wouldn’t probably click on a subject line like [...] more…
Politics at Play

Politics at Play

When I was 22 or 23-years-old I lived and worked in Jackson Hole, Wyoming. Jackson is one of the outdoor meccas here in the US. Like many other college graduates, I applied for and obtained a job at the Jackson Hole Mountain Resort mainly so I could afford a season’s pass. I ended up at [...] more…
The Great Ski Helmet Debate

The Great Ski Helmet Debate

This is a new category I’m going to try out, “Stories I pitched that should have been covered but weren’t.”  First up is The Great Ski Helmet Debate… here’s how it goes: Should you or should you not wear a helmet? If you’re asking yourself this question I can see why, put simply: there is [...] more…
When Building a Brand Ambassador Program Community is Key

When Building a Brand Ambassador Program Community is Key

When I was at HealthTalk/everydayhealth our bloggers used to email me their blog posts everyday and I’d post them. It was extra work but I actually really liked that process because along with every blog post attachment they would email me stories about what was going on in their lives and I would in turn [...] more…
What is a Brand Ambassador and How Does a Brand Ambassador Program Work?

What is a Brand Ambassador and How Does a Brand Ambassador Program Work?

A brand ambassador is someone who is genuinely interested in your brand and is willing to spread the word for you. Brand ambassador programs can be structured differently according to goals. For startup companies the brand may want to use an ambassador program to spread the word about the brand itself. For larger companies brand [...] more…
Why Athletic Brands Should Be Paying More Attention to the Pro Blogger

Why Athletic Brands Should Be Paying More Attention to the Pro Blogger

  Are you an athlete? Do you blog about it? Tweet? Maintain a Facebook page? Listen up because community marketing is relevant to you. Are you an athletic, fitness, sport or outdoor brand?  You’ll want to pay attention to this too. There is a new kind of athlete that brands could do a better job [...] more…
The T-Rex Runner: The Most Funny Running Blogger on the Planet

The T-Rex Runner: The Most Funny Running Blogger on the Planet

If you like running blogs and haven’t read The T-Rex Runner yet you’re in for a real treat. She’s hi-lar-ious! The T-Rex runner is Danielle Hastings and she not only knows how to write a blog but she is extremely relatable, her sense of humor sort of reminds me of Seinfeld.  I’m very excited to [...] more…
Wondering What to Blog About? How About The Obvious.

Wondering What to Blog About? How About The Obvious.

It all comes down to that age old question: What should I write about? Of course these days many of us are asking ourselves, “What should I blog about?” instead. I no longer have to explain at length trying to convince professionals to blog but I do frequently have to advise on content. It seems [...] more…
4 Free Marketing Resources You Should Check Out This Week While Their Offer Lasts

4 Free Marketing Resources You Should Check Out This Week While Their Offer Lasts

I found a bunch of really cool marketing resources that are offering free webinars, templates and other opportunities. I shouldn’t say I “found” them it was more like I opened some emails.  Even marketers get marketed to. Like you, I receive lots of marketing emails. Some I welcome others I don’t.  I don’t know if [...] more…
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