Neil Patel is the co-founder of metric company KISSmetrics. I recently attended a KISSmetrics webniar on content strategy that he gave. I found it because I was intrigued by the subject line in the email they sent me. “Don’t dump $1147 by deleting this email.” Normally I wouldn’t probably click on a subject line like [...]
When I was 22 or 23-years-old I lived and worked in Jackson Hole, Wyoming. Jackson is one of the outdoor meccas here in the US. Like many other college graduates, I applied for and obtained a job at the Jackson Hole Mountain Resort mainly so I could afford a season’s pass. I ended up at [...]
This is a new category I’m going to try out, “Stories I pitched that should have been covered but weren’t.” First up is The Great Ski Helmet Debate… here’s how it goes: Should you or should you not wear a helmet? If you’re asking yourself this question I can see why, put simply: there is [...]
When I was at HealthTalk/everydayhealth our bloggers used to email me their blog posts everyday and I’d post them. It was extra work but I actually really liked that process because along with every blog post attachment they would email me stories about what was going on in their lives and I would in turn [...]
A brand ambassador is someone who is genuinely interested in your brand and is willing to spread the word for you. Brand ambassador programs can be structured differently according to goals. For startup companies the brand may want to use an ambassador program to spread the word about the brand itself. For larger companies brand [...]
Are you an athlete? Do you blog about it? Tweet? Maintain a Facebook page? Listen up because community marketing is relevant to you. Are you an athletic, fitness, sport or outdoor brand? You’ll want to pay attention to this too. There is a new kind of athlete that brands could do a better job [...]
If you like running blogs and haven’t read The T-Rex Runner yet you’re in for a real treat. She’s hi-lar-ious! The T-Rex runner is Danielle Hastings and she not only knows how to write a blog but she is extremely relatable, her sense of humor sort of reminds me of Seinfeld. I’m very excited to [...]
It all comes down to that age old question: What should I write about? Of course these days many of us are asking ourselves, “What should I blog about?” instead. I no longer have to explain at length trying to convince professionals to blog but I do frequently have to advise on content. It seems [...]
I found a bunch of really cool marketing resources that are offering free webinars, templates and other opportunities. I shouldn’t say I “found” them it was more like I opened some emails. Even marketers get marketed to. Like you, I receive lots of marketing emails. Some I welcome others I don’t. I don’t know if [...]
I found this image on My Modern Net (my new favorite). The illustrator is Derek Chatwood and they give all sorts of background and links to him on the My Modern Net link. I thought this was a funny illustration of cross promotion even if it is a little creepy. Here’s my New Year’s [...]
The above photo is from Alyssa Anda’s post on My Modern Net titled, “Hundreds of Lightbulbs Form Artificial Moon.” A brand ambassador I manage called me up on the phone one day and asked if he could run something by me. This wasn’t unusual because this particular member always has great ideas and I encourage [...]
One of my favorite things about online marketing are online marketing tools. They give you the ability to be able to see your results…quickly. Knowing quickly whether you are onto something or failing can save a lot of time & [...]
Consumers are constantly bombarded with information…it doesn’t have to be marketing but that’s certainly part of it. The difference between now and 8 years ago is that the consumers are inviting the conversation into their own living room. Think about that for a second. Which brand would you want to invite over and have a [...]
As previously mentioned I’ve been using Pinterest a lot lately. One of the things I use it for is for recipe ideas. We’ve got four kids and it seems we’re always on the go, in addition my husband and I are picky about what we feed ourselves and our family. We feel a healthy diet [...]
I’ve been a big fan of integrating Pinterest into our marketing strategy. I’ve been seeing more success with it lately and I suspect that has a lot to do with the increasing growth of the platform itself. As I’ve stated before on here, I’m a visual person and the photos draw me in. I’ve got [...]